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Tag:
Advertising
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Page 3 of 4
Title
Authors/Editors
Publisher
Type
Copies
The Media Handbook (Routledge Communication Series)
Edition
:
6
Year
:
2016
ISBN
:
1138689165
ISBN 13
:
9781138689169
Call No
:
P92.K38
Katz, Helen
Routledge
Books
1
Total Access
Year
:
2002
ISBN
:
1578512441
ISBN 13
:
9781578512447
Call No
:
HF5415.5.M35
McKenna, Regis
Harvard Business Review Press
Books
4
Design and Marketing Of New Products (2nd Edition)
Edition
:
2
Year
:
1993
ISBN
:
0132015676
ISBN 13
:
9780132015677
Urban, Glen L.
Hauser, John R.
Pearson
Books
1
Services Marketing (2nd Edition)
Edition
:
2
Year
:
1999
ISBN
:
0072312211
ISBN 13
:
9780072312218
Call No
:
HD9980.5.Z45
Valarie A. Zeithaml
Mary Jo Bitner
McGraw-Hill/Irwin
Books
1
Advertising Manager's Handbook
Edition
:
Subsequent
Year
:
1998
ISBN
:
0137571887
ISBN 13
:
9780137571888
Robert W. Bly
CCH
Books
2
Marketing Management: Millennium Edition (10th Edition)
Edition
:
10
Year
:
1999
ISBN
:
0130122173
ISBN 13
:
9780130122179
Call No
:
HF5415.13.K68
Kotler, Philip
Prentice Hall
Books
1
Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Edition
:
Subsequent
Year
:
1995
ISBN
:
0130981532
ISBN 13
:
9780130981530
Call No
:
HM1221.P78
Jackson, Patrick
Center, Allen H.
Pearson College Div
Books
1
Pleasure With Products: Beyond Usability (Contemporary Trends Institute)
Edition
:
1
Year
:
2002
ISBN
:
0415237041
ISBN 13
:
9780415237048
Call No
:
TS171.4.P54
Green, William S.
Jordan, Patrick W.
CRC Press
Books
1
Marketing: An Introduction (6th Edition)
Edition
:
Subsequent
Year
:
2002
ISBN
:
0130351334
ISBN 13
:
9780130351333
Call No
:
HF5415.A76
Armstrong, Gary
Kotler, Philip
Pearson College Div
Books
1
M: Advertising
Edition
:
1
Year
:
2011
ISBN
:
0078028914
ISBN 13
:
9780078028915
Arens, William
Schaefer, David
Weigold, Michael
McGraw-Hill/Irwin
Books
1
1
2
3
4