Services Marketing (2nd Edition)

Type

Book

Authors

Valarie A. Zeithaml

Mary Jo Bitner

ISBN 10

0072312211

ISBN 13

9780072312218

Category

Business Administration [ Browse Items ]

Publication Year

1999

Publisher

McGraw-Hill/Irwin

Pages

648

Tags

Service, Advertising, Marketing, Customer Relations

Number of Copies

1

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
City Campus	1386	HD9980.5.Z45	1			Yes

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