Brand Admiration: Building A Business People Love

Type
Book
Authors
MacInnis, Deborah J.
Park, C. Whan
Eisingerich, Andreas B.
 
ISBN 10
1119308062 
ISBN 13
9781119308065 
Category
Business Administration  [ Browse Items ]
Publication Year
2016 
Publisher
Wiley 
Pages
288 
Tags
Systems & Planning, Advertising, Marketing, Strategic Planning 
Number of Copies
3 
Accession‎ No Call No Availability
3363 HF5415.12.P36   Yes
852975764635 HF5415.12.P36   Yes
852975764636 HF5415.12.P36   Yes

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