Advertising and Integrated Brand Promotion

Type
Book
Authors
O’Guinn, Thomas
Allen, Chris
Semenik, Richard J.
 
ISBN 10
0324289561 
ISBN 13
9780324289565 
Category
Mass communication  [ Browse Items ]
Publication Year
2005 
Publisher
South-Western College Pub 
Pages
781 
Tags
Advertising, Marketing 
Number of Copies
1 
Accession‎ No Call No Availability
2165 PN1590.O38   Yes

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