Market-Led Strategic Change, Second Edition: Transforming the process of going to market (Cim Professional)

Type
Book
Authors
Piercy, Nigel F.
 
ISBN 10
075064382X 
ISBN 13
9780750643825 
Category
Marketing  [ Browse Items ]
Publication Year
2000 
Publisher
Butterworth-Heinemann 
Pages
688 
Tags
Advertising, Research, Entrepreneurship, Marketing, Economics 
Number of Copies
1 
Accession‎ No Call No Availability
1439 HF5415.13.P54   Yes

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