BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Description
Appropriate for advanced marketing courses. BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game." - from Amzon
ISBN(s)
0135974518, 9780135974513
